Communication tools & Computers for a start-up small business

Hello:

This is my 2nd part in my series for the start-up for small business

TEN DO’S

  1. Develop an image, a brand to communicate to your customers: Logo, stationary, colors, brochures, signs, websites they all have to be on the same wavelength.
  2. Even if working from home, have a separate phone line and fax line
  3. Make sure your are efficient in using windows even of you have to take classes, some community colleges offer these classes: Word (Letters), Excel (tables), Power point (Presentations), Access (Database), Publisher (Brochures) etc…
  4. Document properly your expenses, income, assets; you can use some software like QuickBooks easy to use.
  5. Have a laptop rather than a desktop if you move a lot or you visit your customers.
  6. Have a remote voicemail, where the calls can reach you no matter where you are rather than having an answering machine
  7. Have a professional greeting on your voicemail, mention your name, company name and ask the caller to leave a message
  8. When you return a call, speak slowly and clearly, leave your phone number again and the time you want them to reach you
  9. Learn digital technology, have an e-newsletter monthly or quarterly sent to your mailing list, make sure to have an opt-out option. Always mention your website, contacts, may be your blog on the newsletter, offer valuable information, and some promotions
  10. Keep in touch with your customers by Emails, phone calls.  Remember their birthdays; send a card for Christmas, Easter, Passover, and Hanukkah…

TEN DON’TS

  1. Neglect to look for a suitable phone, Cell phone plan that does not serve your goals or are very expensive
  2. Choose a long term contract (Like 2 years) with a big penalty to break it for your phone & Mobiles
  3. Neglect the importance of a toll free number
  4. Neglect the importance of having a website, with contacts and a form for your customers to submit if needed.
  5. Not have a brand or an image, your communication will confuse the customers
  6. Not having knowledge about basic computer software
  7. Not thinking that Emails and responding on time is important
  8. Not having backup for your computer system just in case
  9. Not considering the Internet as an important business tool.
  10. Purchase more equipment than you need or fail to return them within the return time limits policies

 

Sahar Andrade

www.saharconsulting.com

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