LinkedIn might be the only professional networking site of caliber between all the social media networks; at least in my book. With over 63 Million members worldwide, half of them are located in the US, with the 500 fortune companies’ executives on LinkedIn. The LinkedIn members have the highest average household income per user approximately $107K/ per person, 54% male members compared to 46% female members.
LinkedIn projected growth is to have 1 Billion members by the year 2019, so you need to position yourself now to be able to use LinkedIn to serve your branding and business purposes.
That being said, LinkedIn has been somehow perceived as being an online resume online application or a way to seek or look for a job, people really fail to see the powerful tools within LinkedIn that allow the members to drive traffic to their website and build their business.
Some of the main reasons to use LinkedIn properly are:
2- Professional development or branding
3- Business development
4- Joint ventures where partnerships can create opportunities not available otherwise
5- Job Seeking
Failing to use LinkedIn the proper way is a waste of FREE resources and opportunities available to all members (free or paid members).
All Social media networks have been competing to roll out new changes to attract more users, and provide extra widget to its users to help them increase their network and client base. Lately LinkedIn got heavily involved in this race by launching new integrations like the:
– Twitter integration: Let us you take advantage of all the significant traffic you already have on twitter
– Microsoft Outlook: Which offers a better way to connect with your current LI contact and also help grow your network.
Back in December LinkedIn rolled out new look to the members’ homepage, added the capability of adding tags to the contacts, launched the LinkedIn iPhone application, and few weeks ago launched the Blackberries LinkedIn application:
Only yesterday, LinkedIn rolled out some major link-sharing features that will revolutionize the way members use LinkedIn.
These are the major changes:
1- Image and article excerpt as seen on Facebook sharing feature, that will help with increasing traffic through clickthroughs
2- You are in control of your posts where you can edit, change or delete them for status updates as many complained about the inability to spell check their updates before posting them
3- You have total control on who can see or can’t see what you are sharing which was another major concern for members before, where you either hide all updates to everyone or showed them to everyone
4- Re-share the links/ posts/ updates similar to the Re-tweet on twitter which will help your posts go viral at the click of a button, creating new traffic and building links. You can also give credit to the person that shared any article with you by attributing it to them
5- Shared items will further optimize the profiles by increasing SEO as it will create fresh content for the search engines, especially with the re-sharing feature that also improves the off-site sharing experience
6- A link shortening application within LinkedIn: Inkd.in to help with its Twitter interaction, still to see if traffic can be tracked on that application and sources of traffic can be detected like on bit.ly
LinkedIn is repositioning itself as a leader in the professional social networking world by offering another hub for sharing articles, news and informations with whoever you choose from your business contacts and it is well deserved.
Now still to see LinkedIn adding new features that will bring more clarity to the new members on how to import their contacts instead of sending an invite to all their address book contacts by default as well as clarifying how to avoid creating duplicate profiles which both remain the biggest challenges facing new members.
I am an avid user of LinkedIn, I use it daily and I am very excited about the new improvements added and looking for more exciting news to share with you.