Motivation using the Pain & Pleasure Principle

Motivation through Pain & pleasure principleNow that I have blogged about Purpose and Passion – I am sharing with you what you are supposed to do with them? How you can put them to work for you?

You can actually turn your Purpose and Passion into business that can bring in money, if this is what you seek, or can bring you joy and fulfillment if you are seeking to volunteer your time, or will enlighten your path on what you want to leave behind as a legacy, or can help you become the best you can ever be no matter if what you are seeking is small or big (who is judging?)

Pain vs Pleasure Principle

Secret to success is learning how to use pain and pleasure, instead of having pain and pleasure use you. Anthony Robbins

Everything we do in life is based on 2 main emotional states which I call the 2 “P”s principle

So I just want you to close your eyes for a second and think why is it that you do what you do every moment and out for one of two reasons period:

  • Avoid or decrease PAIN
  • Bring in or increase PLEASURE

Research shows that people, you and me will do anything to avoid or decrease pain even more that we seek pleasure,  it is embedded in us as human beings since the caveman age where pain – at that time – meant harm that could have been fatal so it was important to decrease the pain and stay alive than seeking pleasure

In modern life the Pleasure-Pain principle was first brought to life by Sigmund Freud in modern psychoanalysis although Aristotle noted the significance in his ‘Rhetoric’, more than 300 years BC.

In the process of turning your passion and purpose in life to business or a legacy that you want to leave behind; you need to seek first;

  • Who are the people you are trying to help or your target market?
  • What are their pains and/ or their pleasure to be able to connect your passion and purpose to theirs?

This is the only way you can actually create an effective communication system where they will listen or even seek you and what you offer

We are born with a pleasure principle that seeks immediate gratification of needs, for which our bodies reward us with feelings of pleasure that are created by a continuous message between the neural synapses that travel to the brain to release the “Happy hormones” like Serotonin and Dopamine that makes us even happier, it is the reward we get.

On the other site, the pain principle says that while seeking pleasure people will also seek to avoid pain

It all connects, you need to find the beginning of the thread then everything else is history


Human motivation is created through the pain-pleasure principle, understanding this principle will help you adjust your levels of motivation at will as you work towards the attainment of your goals and objectives.

Knowing this not only will help you define your goals but will also propel your knowledge on how to help your target market by defining their pain and pleasure points catering to their very needs which is fundamentally the basics of marketing and branding

The individual levels of motivation depend on how much pain and pleasure a person associates with achieving or not achieving their goals and dreams.

Pain levels are short or long term, same as with pleasure short or long term pleasures.  What you need to know that there is no pleasure without at least a little bit of pain, and it  shouldn’t deter anyone from their journey especially if there is enough long-term pleasure associated with achieving the goals.

To clarify this – for example: I help Women that are stuck in their lives or their careers by reinventing themselves to regain control of their lives by letting them feel how much short and long term pain is costing them to be stagnant versus the pleasure of living a happy life while honoring themselves and everyone else around them

Final thoughts: You can use your passion and purpose to build your business using the Pain – Pleasure principles in 2 ways

  • To find your own motivation to decrease your pain in being unfulfilled, unhappy, feeling stuck, or frustrated or increasing the pleasure in living a fulfilled life, positive environment and achieving success
  • Build your business marketing and branding plan around the pain and pleasure principle in your target market to motivate them to decide to take an action to buy your products or services

Can you share with me what are your pains? Short term or long term? What are you trying to change? And where do you feel stuck?

A new Year is almost here DO NOT spend another year spinning your wheels, where next year same time you are still in status quo just more miserable

There is so much to life than desperation (pain) you are destined to live an amazing life. Start TODAY!

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Sahar Andrade, MB.BCh

Diversity, Inclusion, and Leadership Consultant- Certified Social Media Strategist

Sahar Consulting, LLC

Reinvent Yourself To Greatness (Product of Sahar Consulting, LLC)

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What is your Definition of Success?

How to OWN success and not be owned by it?

“Own YOUR Success – Do NOT be owned by it”

Success…What is your definition of success?

I always ask the participants in my training about their definition of success, I still get amazed by some of the answers I get.

We all want to achieve success, in reality each of us has a different meaning of success that we need to understand before setting our goals designed to make us happy

For some, it is the career achievement, for some it is being the first member of the family to finish college, for some it is buying a house, or it is executing the business idea they always had, for others it is having a family and the list goes on.

Personally, at different stages of my life success meant different things, now what it means to me is having a great family, cherish my husband, love my dogs, live in the house I love, drive the car I want and have more business that I can wish for to have the financial stability for now and the future while being in peace with myself and maintaining as much as possible the elusive work-life balance. Is that too much to ask?

I have to admit that when I started the business, success for me was to grow the business fast so I put 18 hours/day – 7 days a week sacrificing a lot. It created a lot of issues at home and within the family I was blinded by it, and couldn’t see anything except the business success. I consider myself lucky that in due time I turned the process around and made the shift that kept my family together and came back to the roots of my non-negotiable values which top item is family.

I see and coach a lot of career minded people or business owners that will give away anything just to be successful, their definition of success becomes tight to their title, position, how much they make, where do they live, what car they drive and how much is their bank balance. They become defined by all the exterior superficial factors (though important shouldn’t be the only measure of success) that our current society looks at as a sign of success

I have met some people that are extremely successful professionally or in their business that are miserable or at least not content or satisfied inside as they based everything on the external factors wrongly relating status with happiness.

Hence this post, success is great we all should work towards success and own it being careful not to be owned by our success and there is a huge difference

Most people that get consumed by success or by their search of success become unhappy, obsessed and unlikely to be happy and satisfied by what they have. As soon as they reach a goal they go for the next one, then the next one and so on.

We make choices in life based on our priorities so before embarking on our success adventure we need to make conscious choices to know what means the most to us and not get swayed by what others or what society deems as success. Basically owning our success and not become slaves to it

We feel that the more successful we are the more we get to live the way we want, afford to buy and own things, spend our time the way we want in summary be free to do whatever we want to do- simple right? Is it ever that simple?

It is so easy to fall hostage to our success

These are 11 tips to own our success and not be owned by it

  1. The starting point is to know your own definition of success by being honest with yourself, not through someone else interpretation of success, not through what society considers success rather what it means to you personally
  2. Have a purpose: Know why you are doing what you are doing, what is the reason you are going through all that effort and commitment – without knowing where you are going you will never reach any destination, and you will be going in circles
  3. Goal settings: Establishing what we want to achieve, dividing the big goals to smaller ones. Visualizing what success not only looks like but also feels like. Start with the end in mind (Steven Covey) and keep focusing on the end goal and celebrating small wins
  4. Priorities: The priorities are not only about goal setting but also priorities that we value most in life: our family, our children, our education, our career, our homes, happiness, helping others, inner peace.
  5. Find your work life balance: All work no fun is stressful, stress creates tension, and tension creates anxiety that can create unhappiness. It is important to have hobbies, to do fun things, spend time with your loved ones etc…It will never be a 50/50 but at least have some balance in our lives
  6. Support system: Surround ourselves with people that have the same values as we do, as well as surrounding ourselves with people that genuinely care about us and love us that can also hold us accountable for our actions
  7. Gratitude: Be grateful to everything we have, and everything that happens to us good and bad, appreciate the lessons we learn from failures as well from success and be grateful for the people that support us throughout our journey
  8. Know how to appreciate what you have: Appreciating what we have, people around us is the second step after being grateful. Letting people we cherish know how much we appreciate them and why; is crucial to our relationships that are the essence of life. Stop and smell the roses
  9. Know when enough is enough: Amassing the treasures of the world is not necessarily a success story or a formula for happiness. We each have different levels to “what is enough is enough” knowing then when it comes to family and love “Enough is never enough”
  10. Reach out to others, offer a helping hand, volunteer, mentor, coach, help someone out of a bad situation, give money… Have a giving attitude, give, give, give then give some more without expecting anything in return creates inner satisfaction and happiness
  11. Have empathy and be kind not only to others but to yourself first and foremost

In conclusion, the more freedom I have, the more I spend my time as I want and feel like; the more successful I feel.

It is very easy to lose ourselves in achieving success, where every step takes us deeper where we can forget to go back to the shore to enjoy the beauty around us.

OWN your success and wear it with pride; do not become owned by your success. Ask yourself what does success mean to you, there are no right or wrong answers, it is personal you just need to be honest with yourself.

Let me know if you have any more tips to add to these 11 points

Let OUR differences make a difference in the world

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Sahar Andrade, MB.BCh

Diversity, Inclusion, and Leadership Consultant- Certified Social Media Strategist

Sahar Consulting, LLC

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I help corporations and organizations create/ increase their employee engagement through Diversity, Inclusion, effective communication & Cross- Cultural leadership practices that result in everyone feeling appreciated, valued and respected for who they are; elevating morale and harmony hence increasing their productivity which translates to more revenues.

Let me help you Invest in your number ONE asset: Your employees

Why the 5 new LinkedIn changes are good for Branding?

LinkedInLinkedIn has undergone a lot of changes in the last few weeks so I thought to aggregate these changes in case you missed any as most are crucial to your branding and content marketing if you are a small business, job seeker or even a marketing professional for any organization.  The post will be short and to the point I will point you to resources on LinkedIn to get more information about each change.

There is no denying that LinkedIn is by far the most important and powerful tools for business and branding either personal or professional, it does reach more than 300 million professionals worldwide, half of this number reside in the United States.

It is the ONLY professional network to date, hands down no competition.

If you are not using it to the maximum you really should start familiarizing yourself on how to leverage the power of LinkedIn.  You can also check:

Here are the changes

1-    LinkedIn publishing platform: LinkedIn started rolling out in February the ability to publish what they call “Long posts publishing” on their own platform.  Not all members can post on it yet, as they have been extending the invitation gradually.  However, you can send their customer service an email requesting the possibility to be granted access to the platform.  I can’t stress enough how important it is take advantage of this tool, not only does it help you reach a massive audience, but it also cements your expertise and helps give you that credibility and authority as an SME (Subject Matter Expert) that is comparable to none, you can build a following, brand yourself, and influence people.

This is how you can request an early authorization to use the platform:

For further information, you can read the LinkedIn blog at:


2-    “Who viewed your profile” section: Make over: LinkedIn named it “How you rank for profile views” – there are 2 tabs on top of who viewed your profile page- the left tab is the “Who viewed your profile” that got dressed up to show more detailed analytics about who checked you out, including the industries they work in and their job titles

The tab to the right is the new addition, it shows how your profile views stack up against your co-workers and connections.

LinkedIn shows your rank (visible ONLY to you, no one else can see it) among your connections at the top (In percentage and in numerical rank) as well as if your ranking has gone up or down in the last week.  The toll is meant to help you improve your profile so you could appear in searches better hence improve your brand in becoming visible and searchable for people looking for you, your industry, services or products your offer, or skills you possess.

LinkedIn also offers custom recommendations in the right-hand side of the page to help you increase your profile views and improve your searchability. The recommendations could be to change or update your summary or follow certain members, companies, or even joining groups.  You can opt out of this feature through your “Privacy and settings”.

Check this LinkedIn blog for more information

LinkedIn new changes for branding

3-    Job Listings Aggregation: To increase its own proposition value LinkedIn is adding a new feature as a job aggregator from U.S. employers calling them “Limited Listings” that will appear ONLY to active candidates.  LinkedIn will double its total job listings to about 700,000 with this new feature. The jobs will be aggregated from bit career sites and from ATS (Applicant Tracking Systems) from employers.

The advantage that LinkedIn will offer is that the job listings will not be duplicated in case the employer is paying for ads in more than one site as it currently happens in other career sites like indeed, or simplyhired.

More information on LinkedIn blog:


4-    Upgrading LinkedIn search engine (Galene): LinkedIn is upgrading its search engine (Galene), expected to be easier and faster to use. It is designed to improve search results, to get better tailored results that are more personalized, so two members looking for the same search will not get the same results which will depend on the information on their profiles.

More information on the LinkedIn Blog:


5-    Premium Services: Too many changes are happening for the premium members (It is expected that these changes will be rolled out to all members in the next few months)

  • LinkedIn has announced a new $7.99-a-month plan called Spotlight. Its other plans begin at $23.99 a month.
  • Bigger pictures, with custom background images and expanded headers making profiles appear larger meant to make these profiles stand out
  • Profiles will appear in searches with more detailed information from their profile, and will show up in more searches
  • Suggested keywords for profile optimization and increase searchability
  • Option to option to have the full profile viewable by everyone on LinkedIn even the ones not connected to
  • 90 day full list of profile visitors in the “Who viewed your profile, and How you rank” tabs

More information on the LinkedIn blog:


Hopefully this post will help you navigate LinkedIn easier.  LinkedIn is my favorite networking site- please share your comments, if you have any questions please reach me directly at

Contact me:



Sahar Andrade, MB.BCh
Diversity, Inclusion, and Leadership Consultant- Social Media Strategist
Home of the D.I.A.L.O.G. Programs
Diversity And Inclusion for Leadership Organizational Growth”
T: 818 861 9434 

Sahar Consulting, LLC

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Contact me: Skype SaharConsulting

#Diversity at the #Oscars

Diversity at the OscarsOne of the best events of the year for me is the “Academy Awards” commonly known as the “Oscars” where achievements In the film industry are honored, I have to admit beside watching the Oscar statues and awards speeches, I love watching the fashion the stars bring in every year, like the best and worst dressed, what color is popular this year and so on.

The Oscars have been first presented in 1929 at the Hollywood Roosevelt Hotel, 86 years ago.  It has been noticed that most of the winners at the Oscars did not reflect the core of the population watching the movies; most of the awards were won by older white males.

In 2009 – 81 years after the 1st Oscar and for the first time a woman director (Kathryn Bigelow) won the best director award for her movie the “Hurt Locker”

The irony of the FIRST time Oscar win for a movie directed by a black director, and a Hispanic director has not been lost on me.

I find it amazing that after almost a century this is the first time we see acknowledgement of minorities; at least it is a start and a step towards the right direction.

Most minorities as Hispanics, African Americans, and Asian Americans are extremely underrepresented in movies and TV Shows, and portrayed mostly in a negative light, like Middle Eastern are terrorist, Blacks and Mexicans are gang members or are violent or in prison, women are used and abused in most of the movies. A fair note, there are few movies and TV Shows that address minorities in a positive way but they are so far in between and sometimes they do not make it.

We are barely seeing shows about gays and lesbians, about Persians, and Disable people though they are all on cable channels and not on main stream.

The movies should reflect the life and real conditions we live in, the reality of the diverse world we live today not 50 or 70 years ago.  Movies and TV Shows should be an instrumental tool to start dialogues between different groups of people, or at least start an education about the different groups.

A comprehensive study from the Ralph J. Bunche Center for African American Studies at UCLA suggests that movies and shows with diverse casts actually earn more at the box office and score higher ratings than productions with homogenous casts.

What will it take to have inclusion in Hollywood?, to actually represent our current diverse population, to honor and respect not only every minority group but to marry the shows with the real diverse population: Men, women, different generations, Hispanics, blacks, Asians, Caucasians, Middle Eastern, people with disabilities, veterans etc… Am I dreaming or can it happen?

This year Oscars’ show wins are an indicator it can happen:

  • Two directors from minority groups’ one black (Best Movie) and one Hispanic (Best Director): Steve McQuinn & Alfonso Cuarón
  • An openly gay presenter: Ellen DeGeneres
  • Best supporting male actor represented a transgender person with AIDs: Jared Leto
  • A Black winner for Best Supporting Actress for 12 Years a Slave: Lupita Nyong’o, is only the sixth Black woman to win in this category, a far cry from the first African American Oscar winner (Hattie McDaniel) for “Gone with the Wind” where she was segregated at the back of the room –

We have come a long way from there; and we still have a long way to go.  Like I always say “Let our differences make a difference in the World”, I know that change is slow as it takes people out of their comfort zone, as they fear the unknown, but if nothing else let us start a conversation and take it from there

Diversity and Inclusion is part of our daily life, it is here to stay, is not going way, so let us start dealing with the right way, let us respect and accept (not tolerate) each other, educate each other, and move forward to a better life for all

As Cate Blanchet: Best Actress winner puts it” The world is round, People!”

Diversity starts at home,

Sahar Andrade, MB.BCh
Diversity, Inclusion, and Leadership Consultant- Social Media Strategist
Home of the D.I.A.L.O.G. Programs
Diversity And Inclusion for Leadership Organizational Growth”
T: 818 861 9434 

Sahar Consulting, LLC

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Contact me: Skype SaharConsulting

10 Principles to achieve your goals in the New Year

Set and  Achieve Goals

At this time every year I look back at the past year and mentally go through the journey of evaluating what I achieved, where I succeeded, what lessons I learned, where I failed and most importantly what goals and resolutions set on December 31st of 2012 that were completed and which were not.

For me, I look at achieving goal as part of a plan that requires CHANGE. No matter who we are, when we are faced with need to change we panic and we get anxious as we step out of our comfort zone.  We start thinking about all the reasons why we can’t do it, all the excuses why we will never achieve what we set up to do like: I am too busy, I do not have enough support or I do not have enough connections, or I do not have enough love in my life, or I do not have the right degrees and the list goes on.

This is the longest post I ever written, get ready to initiate a new way of thinking about resolutions and goals that you can actually achieve by nudging yourself a little, or a lot depending in where you want to go.  Start feeling comfortable with the uncomfortable, embrace who you are and what you have as skills and talents, be kind to yourself before being kind to anyone else and start setting your goals.

Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn your vision of this future into reality.  By knowing precisely what you want to achieve, you know where you have to concentrate your efforts using your resources, know what your obstacles are, what are your distractions, strong and weak points

First close your eyes and try to dream and see yourself where you want to be on December 31st of 2014? Whatever we focus on, we see, whatever we fear we draw near. This is a powerful concept with significant implications for both your personal and organizational lives. What we see is deeply influenced by what we expect, we are what we THINK we are.

Dreaming is fun, creativity is free to flow, all dreams are attainable but are not a final step, and it all starts with a plan.  Someone said the difference between a dream and achieving a goal is timeline and accountability.  Everybody dreams only few make their dreams a reality.  Dreams become a reality when they solidify into a vision that takes on a life on its own.

Start with the basics, there is actually a process and blank spaces to fill to start setting your goals. They start by having a Vision and a mission statements

  • Vision Statement:  inspires you, inform others what you will accomplish in the future.  It answers the question WHY.  It is emotional, define your core values and apply them.
  • Mission statement:  Describes what you do, where you are going, How different are you, where you are headed.  It answers the WHAT and the HOW, it defines the purpose

Then take a deep look at yourself: Are you a procrastinator meaning you always postpone something that needs to be done to later; either because you do not know where to start, or you are scared, or you are overwhelmed?

Do you live a “Victim” life and suffer from Victimitis, or the Why me syndrome, or it will never happen to me syndrome?

Do you waste your time on tangents that do not add any value to your day or yourself? Do you believe in yourself and your skills? Are you kind to yourselfAre you accepting of whatever comes your way?

What are the higher steps you need to climb to unlock your full potential? What are the “buts & ifs” that you need to eliminate from your scenarios? What mindsets might you need to change to stay ahead?

Ask Yourself:

  • To be happy, what should I be doing that I am not doing now? And what am I doing now that I should let go? What does personal happiness means to me and to me alone?
  • What does success means to me and me alone? How can I be a success in one area of my life while being a well-rounded person with a wide range of interests and knowledge having a work-life balance throwing in time for self, growing and spirituality
  • What are the limiting thoughts that occupy my mind?
  • What compromises I need to do to achieve the levels of happiness and success that I am seeking?

Once you finish with the above, you already broke your first obstacle, it is a progressive process.  Then think about your goals in a S.M.A.R.T. way:

Everyone’s definition of success is different, define yours and do not get sucked into other people’s dreams or definitions of success.  Emotionally charged goals immersed in your passion are the best motivators, and reason for your commitment and dedication.  You need to take responsibility of your life- Make yourself accountable, for all events either unforeseen or uncontrollable.

S.M.A.R.T. goals are the blueprints of the objectives along with the steps you will take to achieve your stated goals.

  • Specific: Provides a distinct picture of the goal and clear guidance on actions to increase success. Answer the questions – Who, What, Where, When, Which, Why.  You need to have details and specifics, just having general goals will not work for example it is better to say I need to lose 20 pounds than saying I want to lose weight
  • Measurable: What you can’t measure you can’t control. In the example above losing a certain number or pounds like 3 pounds a month is a measure
  • Achievable: Challenging goals initiate better performance as long as they are achievable in the same example 3 pounds in a month is achievable 20 pounds in a month is not and will result in a person giving up
  • Relevant: Goals have to make sense to you and you alone if not you will have no commitment or dedication to achieve them
  • Time-Oriented: You have to have a time limit if not you can try achieving your goals all your life.  In the same example: Losing 20 pounds in 6 months

How do I set my goals?

  1. First you must dream! Dream of everything you ever wanted throughout your life.
  2. There are no limits, let your imagination go wild. Ask yourself, “What would I attempt to do, if I knew I could not fail?”  “What would I want for my life if I knew I could have it?”
  3. Make your goals inspirational so that it continuously motivate you
  4. Be very clear on your goals
  5. Use Present tense not future to get a sense of achievement for example say: “I am a great speaker” instead of “I will be a great speaker” the difference has a tremendous effect on your subconscious and how your body and mind reacts to the power of words
  6. BELIEVE, BELIEVE, then BELIEVE that you ARE accomplishing your goals.  Use the power of affirmations (positive thoughts) that have been mixed with emotions and faith.  Faith is the unshakable belief knowing that you know what you need to know that will take you to the next level and you have all the skills and talents needed.
  7. Brainstorm, you can do it with other people too
  8. Write your ideas down on paper and decide which ones are the most important to you. (Remember that 97% of the population will not write their goals out.  You are different, you are in the 3% of the successful population! Write them out. Do it now.)
  9. Review what you have written down on paper.
  10. Now it is time to define your dream precisely.  Which of these goals are most important to you, and why? Use the SMART method
  11. On a fresh piece of paper, write down one goal at a time. Tackle the big picture then divide it into smaller achievable challenging goals with a realistic deadline.
  12. Evaluate your progress based on your measurables making changes if needed to your action plan.  Never lose sight.

10 Principles to set goals

  1. Unlock Your Potential and creativity; you have more that you know you have, take Charge of Your Life, be accountable for your actions, and create Your Own Future
  2. Affirm that you can do it or you will find a way to do it
  3. Clarify Your Values, determine Your True Goals and decide Upon Your Major Definite Purpose
  4. Analyze Your Beliefs, Start at The Beginning and Eliminate Obstacles
  5. Get around the right people, let go of the toxic people in your life that just whine,  complain and spew negativity
  6. Manage your time well, do not procrastinate, do something and review your goals every day.  Measure your progress
  7. Review your goals daily
  8. Visualize Your Goals Continually.  I personally believe in the power of Vision Boards
  9. Have Faith and persist
  10. Celebrate and Reward yourself.  Most of the people always forget to reward and celebrate their wins.  Celebrate your smallest victories even with a scented candle.


Happy New Year and May all your Dreams come true – Make them come true- YOU CAN!


Sahar Andrade, MB.BCh
Diversity, Inclusion, and Leadership Consultant- Social Media Strategist
Home of the D.I.A.L.O.G. Programs
Diversity And Inclusion for Leadership Organizational Growth”
T: 818 861 9434 

Sahar Consulting, LLC

 LinkedIn Twitter Facebook Facebook Page YouTube WordPress pinterest Google Plus Flickr

Contact me: Skype SaharConsulting


10 Re-Branding Miley Cyrus Success Tips

Miley Cyrus Re-BrandingHow did you react to the image of a young woman twerking in an almost nude costume on stage in a national music award show while sticking out her tongue? You know who I am talking about right? If not I would have to ask you where have you been the last few weeks? Just a confession I never knew what twerking meant till that night

A lot of commotion these days about Miley Cyrus and her new created image.  Some absolutely love her and some just hate her.  Both camps are talking about it everywhere, the conversations are going on all the social media channels where communities of people with strong opinions and fierce loyalties are taking sides either good or bad, the conversations are ranking Miley Cyrus higher on the search engines, increasing her twitter followers by 100%, getting millions of views in traffic to her YouTube videos and making Miley Cyrus, Twerking and new album buzz words that have the highest searchable traffic meaning more revenues for the label.

According to Forbes Beat Reporter, Zack O’Malley Greenburg, since the racy performance, Cyrus has sold 90,000 digital downloads of her new track “Wrecking Ball,” which moved into the 13th spot in the Billboard charts. Her Twitter activity rose 112% in one week. She added 226,273 new Facebook fans and 213,104 new Twitter followers.

Many, after the very famous show of the MTV awards, classified Miley as another wrecked child star, going over the deep end as Lindsey Lohan or Britney spears, some accused her of being alcoholic or even a drug addict.  What they didn’t see is the genius planning for Miley Cyrus Re-branding

Let us talk for a second about branding a rebranding and why Cyrus chose to do it.  These are the reasons I see behind Miley deciding to re-brand her image:

1-    She just turned 21 years old

2-    People still looked at her as the innocent Hannah Montana

3-    Hannah Montana huge following are grown up now and needed more than Montana

4-    All children and teen stars reach a level in their career where they must progress, become someone else, rebrand or just go with the wind.

5-    She wants to remain relevant while growing her fortune by trying ti become an eternal pop icon like Madonna (whom she made the comparison with) and Montana’s image will not sustain that


So what is branding exactly?

Branding is the image, perception or promise a product, label projects to their audience (for the sake of this article we will be discussing the branding and re-branding of Miley Cyrus’ label)

The Re-branding process Miley and her crew planned was strategically and smartly executed, coming out of the teen age years, reaching the legal age of 21, they organized her shocking appearance at the MTV awards in a very skimpy outfit, presenting the new sexy symbol Miley Cyrus

What did that do? It killed all assumptions about any left innocence of Montana.  My only concern is that Miley burned her bridges with Montana’s multi-million label, its stakeholders and fans.

There was no fear or doubt regarding that performance, Miley went for the kill in that re-branding exercise and she delivered, and as a result her social media influence soared and she created millions of loyal fans overnight.

Why did the Miley Cyrus rigorous re-branding process succeed? They sticked to the proper re-branding strategies:

1-    Re-Branding process can be gradual and slow or can be explosive leaving a lasting effect, Miley and her crew obviously believe in the principle that it is easier to tear a house down and rebuild it then remodel which has been applied with major force

2-    She knows exactly who she is, who the audience she has, needs or wants, knows who to listen to, who not to bother with, and targets her segment market the way they want to be targeted

3-    She found out what separates her from others and rebuilt her new primary identity around it even if it means be a sex symbol

4-    She is filling a void that is present in the market right now for someone her age and her type of music to satisfy this audience needs and wants

5-    Because of the demographics she is trying to reach she is crafting her core message as “Be free, be yourself no matter who you are and keep discovering yourself;  Accept who you are and embrace it” which is a very strong message these days of we consider all the bullying going on in schools

6-    She eliminated the unnecessary to her (Hannah Montana) in order to clarify her message and not dilute her new brand or confuse her audience

7-    Miley and her team have a plan, they have a strategy to create the right re-branding process, re-invent Miley with a creative new impression to her audience.  They knew how to leave a memorable effect (good for some, bad for some) that MTV performance night, and on every occasion since then

8-    They are creating a new label brand position, voice, visual look, new way of responding to her new fans, new interviews, new way of dressing, and new shows

9-    They measured the impact, though the long term implications are still unclear, the short term impact shows effectiveness.  Miley Cyrus has never been more famous, she is on the top of the charts, with the highest number of followers on social media, her album is selling like no one else.  She performed at the AMA awards, was a contender for the Time magazine annual cover along with the Pope, Snowden, and General Sissi of Egypt. She was also interviewed by Barbara Walters as one of the 10 most influential people of 2013.

10-  They are letting others say fr them: Miley is engaging millions on social media, social media discussions and communities have a ripple effect so one tweet or one Facebook page can turn to thousands of comments, interaction that mostly translate to sales and revenues for the brand label

The main challenge to Miley’s re-branding process is longevity, if she believes deeply and securely in her new brand she will be able to pull it, as brands depend on authenticity and if she doesn’t feel that inside, others will not either

We see brands buzz every now and then and some are like a sugar high that crashes fast, some re-branding persists and becomes stronger than the original brand examples of labels successful rebranding are Justin Timberlake, Janet Jackson, and Beyonce.

We have to wait and see.  I honestly do not like or hate Miley Cyrus as a performer, I just admire the marketing re-branding approach that she and her crew planned and executed.  At this point I am not sure what to expect from Miley Cyrus and this is exactly the image that she wanted to give, so her audience will be always anticipating her next move i.e. her next shock wave.

Let me know what you think.

Sahar Andrade, MB.BCh

Diversity, Inclusion, and Leadership Consultant- Social Media Strategist
Home of the D.I.A.L.O.G. Programs
Diversity And Inclusion for Leadership Organizational Growth”
T: 818 861 9434 

Sahar Consulting, LLC

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Contact me: Skype SaharConsulting

How to Overcome Impostor Syndrome

Imposter SyndromeAs a follow up to my networking post, I received many comments from friends and followers not sure how to approach others fearing rejection or feeling that they might not be good enough, then it hit me that they might be suffering from the “Impostor syndrome”.  I have experienced that feeling of being less than adequate from time to time especially when I was first building my business or when faced with a big project.

Questions like would I be able to pull it through? Would my team listen to me? Would my team like me? Would I be able to deliver on time and on budget? Do I have the necessary experience or knowledge to pull it through?

The “impostor” syndrome—or feelings of self-doubt or feeling like a fraud, feeling that you have somehow fooled everyone around all these years, that you have somehow succeeded to fake it till you made it, plagues more successful women than men, Impostor syndrome doesn’t mean that you are not self-confident; but could be your high sense of fear of failure or of success

Impostor syndrome if magnified is a self-sabotaging system where one feels not good enough, waiting for the other shoe to drop, or worrying so much about failure that it becomes a self-fulfilling prophecy, it is a psychological phenomenon where one feels that they do not deserve success, that no matter what they achieved before was just pure luck that they were in the right place at the right time around the right people

 Impostor syndrome is not necessarily a symptom of low self-confidence or low self-esteem it can also affect very highly successful people, and has nothing to do with how educated you are or how many certifications you hold; the roots of the syndrome might lie deep in our bringing, family dynamics and cultures

The solution to this problem is to start internalizing your achievements and start learning to appreciate yourself and your success and accomplishments.

You need to start empowering yourself by being grateful for what you accomplished, and where you are, by being positive, by snapping back that feeling even if you have to wear an elastic band on your wrist and snap it every time you start thinking that you are a fraud.

Learn to be assertive, you will never please everybody all times, learn to accept compliments, and learn to say NO in a positive way.  Live your life the way you want to live, not based on anyone else’s expectations, learn that it is fine to be vulnerable that it is a beauty of the human soul and mind.

It is perfectly fine to stumble and fall as, long as we see it as just an obstacle that we will or have overcome.  Life will never be pretty all the time, success will not be constant all the time, there will be ups and downs and we need to ride the wave no matter how tall it is and enjoy it like the surfers do.

We are not supposed to be Jack of all trades which translate to Master of none, we are not supposed to be experts in everything in life so asking for help every now and then is fine and is not a weakness or a flaw we need to take inventory of our strengths and our weaknesses and make sure that we fortify our strengths not spend a lot of time dwelling on our weaknesses

 Impostor Syndrome can instill a deep sense of fear of failure, you get scared to speak up so you will not sound stupid, or so that people will not find out that you are fake.

We can turn the Impostor syndrome to work to our advantage I handle it that way, it is supposed to work in its positive manifestation as a survival mechanism so being anxious or fearful will render us sharper and more attentive to what we do, so we work harder at achieving our goals and dreams the way we want them to be achieved, and be grateful and satisfied with the results regardless of whatever anyone else thinks.

We need to own who we are and accept it internally and externally, do not wait for anyone’s to validate you, or a permission to be where you are.

Start writing everything down, I always do, I divide the page into two columns pros and cons and take it from there, writing organizes your thoughts and helps you make sense of your life, also looking at your accomplishments in black and white helps boost your self esteem

Half of the battle is recognizing what Impostor syndrome is and not deny its existence; so start thinking about Imposter syndrome and its effects, write worst case scenarios so anything achieved will be a success, practice goal settings, divide big goals to smaller ones and do not procrastinate recognize its symptoms and learn to nip them at the budd.  We need to start feeling comfortable with uncomfortable feelings.

As a bonus these are few tricks to create positive thinking hat help overcome Impostor syndrome:

  • Accept and own yourself totally and undeniably
  • Practice a culture of internal gratitude and content
  • Do not wait for others to validate you
  • Give as much as you can: Volunteer and just give back
  • Balance your professional and business lives
  • Have an open mind, try new things
  • Replace toxic thinking with positive ones with an attitude of I CAN rather than doubt
  • Get rid of toxic people in your life that show you why you can’t make it rather than why you should make it
  •  Practice kindness to yourself to learn to be kind to others
  • Believe that everything in your life starts and ends with YOU– You are the master of your destiny

Till we meet again,


Sahar Andrade, MB.BCh
Diversity, Inclusion, and Leadership Consultant- Social Media Strategist
Home of the D.I.A.L.O.G. Programs
Diversity And Inclusion for Leadership Organizational Growth”
T: 818 861 9434 

Sahar Consulting, LLC

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Contact me: Skype SaharConsulting